LEVEL UP KL is the biggest game festival in Malaysia organized by Malaysia Digital Economy Corporation (MDEC), with the mandate to spearhead the digital economy in Malaysia. The goal is to create a platform for gamers, public, game developers, corporate and esports to leverage on the biggest entertainment market as key economic growth for the region.

Level Up Play is the public segment of the Level Up KL week, a week-long of activities designed to inspire and celebrate Video Games culture in Malaysia. A showcase of all the talent, effort and breakthrough of the Malaysian games Industry.